Nike Web App

The Nike Web App redesign marked a significant step towards revolutionizing the way athletes and fitness enthusiasts engage with their training routines.

Industry:

E-Commerce

Timeline:

6 months

Product Design, UX Audit, Prototyping

nike web app hero image

Nike Web App

The Nike Web App redesign marked a significant step towards revolutionizing the way athletes and fitness enthusiasts engage with their training routines.

Industry:

E-Commerce

Timeline:

6 months

Product Design, UX Audit, Prototyping

nike web app hero image

Nike Web App

The Nike Web App redesign marked a significant step towards revolutionizing the way athletes and fitness enthusiasts engage with their training routines.

Industry:

E-Commerce

Timeline:

6 months

Product Design, UX Audit, Prototyping

nike web app hero image

My Role

Responsibilities

As the lead Product Designer, my responsibilities encompassed the entire design lifecycle from user research to visual design and user experience.

Collaboration

Collaboration was vital in creating a cohesive and successful product. I worked closely with developers, product managers, and content creators.

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nike web app project image 1
nike web app project image 1
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nike web app project image 2

One of the central challenges was crafting a web app that seamlessly integrated personalized workout recommendations while fostering user engagement and retention. Striking a balance between customization and social interaction was critical.

The redesign illustrates the potential of user-centric design in transforming digital experiences. By collaborating closely with cross-functional teams, overcoming challenges through thoughtful design strategies, and prioritizing user needs, the redesign achieved its objective of creating a personalized and engaging fitness platform. This case study underscores the significance of a strategic design approach in shaping successful and impactful web applications.

simonbromander.com

© 2023 Simon Bromander

simonbromander.com

© 2023 Simon Bromander